• MARKET RESEARCH: When entering a new market it is prudent to know the anatomy of it. Such details as the market size, geography (the USA consists of 26 traditional geographic sales territories), key competitors, target customers and the purchasing patterns of the customers are key factors in the development of your market plan for the USA.  Cetech Electronics Corporation couples their years of experience and knowledge of the USA marketplace with their long established relationship with an independent market research organization to accomplish this task.

• MARKET COMMUNICATIONS: It is vitally important when entering a new marketplace to have the right collateral material. In the USA paper size is not A4 it is 8 ½ by 11 inches, most dimensions are given in the English System (not metric) and written words must be presented in American English just for starters. Having a USA style Web Site complete with American Style Specifications is also essential. Of course, there is a "branding" issue too. This suggests the use of the USA Trade Media. Cetech Electronics Corporation has long established relationships with Marketing Communications Firms who specialize in the Electronics Marketplace to assist you in developing this essential collateral.

• REPRESENTATIVE SALES: One of the most cost effective ways to enter the USA market is through the use of Independent Sales Representative Organizations for field sales. Cetech Electronics Corporation has established relationships with literally hundreds of independent field sales organizations throughout the USA. We have also had years of experience in managing such organizations and optimizing their productivity for the manufacturing principal. We can solicit, interview, assist in the selection process, assist in developing contracts and manage this relationship for your company.

• DOMESTIC MANUFACTURING AND DISTRIBUTION: The owner of Cetech Electronics Corporation also has ownership in a manufacturing organization, Emicon Corporation. Emicon Corporation has manufactured products for several of Cetech's principals and also serves as a domestic distribution point for these companies. Made In the USA is a definite advantage in entering this marketplace. This is a way to get started without making a large capital investment. With the common ownership of both Cetech Electronics Corporation and Emicon Corporation, management of this aspect of entering the USA marketplace is greatly simplified.

900 Loma Verde - Suite A

El Paso, TX 79936

TEL (915) 590-0698

       (800) 823-8324

FAX (915) 591-1404

email: sales@cetechelectronics.com